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Recruiting and Retaining Members

Reasons for Joining a VSA

  • Had a VSA in high school (early involvement)
  • To learn more about the Vietnamese culture and history
  • Meeting new people and making friends
  • Had a sibling or friend who was in VSA
  • Professional development
  • Leadership development
  • Volunteering and helping the community
  • Participate in events/projects
    • Cultural dancing
    • Self-expression
  • To reinforce the Vietnamese identity
  • Be part of a team

If any of these reasons are missing, then members won’t stay in the VSA. There is also a natural order to things; social comes first, and professional development comes later.

Why Stay?

  • Fun! (i.e. the experiences are interesting)
  • Develop life experiences and friendships
  • Working towards a common goal and develop a sense of progress
    • More members
    • Increase experiences
    • Increasing a sense of community through participation
  • Close connections and friendships
  • Have invested time bear something (i.e. to see the fruit of one’s own labor)

Getting Members Active and Involved

  • Bring members into project committees; it is the act of participating and creating
  • Response to “What’s the Benefit?"
    • Recognition
    • Making friends and connections
    • Learning culture
    • Leadership skills
    • Learn different culture
    • Develop personal confidence

Advertising

  • The events themselves, if they are good, will promote the club
  • Word of mouth
  • Fliers and pictures
  • Networking
  • Facebook Group
  • Videos
  • Food selling
  • Radio advertising
  • Souvenirs
  • T-Shirts that stand out

Things for Members to Participate In

  • Talking & eating
  • Outdoor activities
  • Potlucks
  • Knowing thy neighbors (really get to know them)
  • Arrange transportation and carpools (not everyone has a car)
  • Give responsibilities in a project
  • Crafts & art
  • Points system; rewards for points for participation
  • Remind members
  • Breaking members into teams or families
  • Buddy system

Cultural Education

  • Food (and the stories and origins of them)
  • Tết and Tết Trung Thu
  • Folktales
    • Bánh chưng
    • Hai Bà Trung
  • VSA History
  • Vietnamese clothing
  • Teacher’s Day (Nov 28)
  • Songs
  • Language lessons
  • Proverbs
  • Forums: issues, current events
  • Publications
  • Slideshow of trips
  • Biographies of members and notable Vietnamese figures

See Also

Interested People

 
roadmap/recruiting_and_retaining_members.txt · Last modified: 2007/10/09 16:29 by yellowtailshark